Virat Kohli's brand value drops, but he retains most valuable celebrity spot: Report

Ranveer Singh gains a spot to take second position, while Akshay Kumar is ranked third on the list

Mar 29, 2022 11:44:00 AM | Article | Campaign India Team

Virat Kohli saw his brand value decrease from US$ 237.7 to US$ 185.7 million but retained top spot on Duff & Phelps' most valuable celebrity list for a fifth consecutive year.

The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from brand endorsement portfolios and relative social media presence. 
 
Second on the list was Ranveer Singh. His brand value increased from US$ 102.9 million to US$ 158.3 million. With this, he took second spot from Akshay Kumar, whose brand value also increased from US$ 118.9 million to US$ 139.6.
 
Alia Bhatt was fourth on the list (US$ 68.1 million) followed by Mahendra Singh Dhoni (US$ 61.2 million).
 

Celebrity - Top 10

2021 Brand Rank

Brand Value ($ Mn)

2020 Brand Rank

Virat Kohli

1

185.7

1

Ranveer Singh

2

158.3

3

Akshay Kumar

3

139.6

2

Alia Bhatt

4

68.1

7

MS Dhoni

5

61.2

11

Amitabh Bachchan

6

54.2

9

Deepika Padukone

7

51.6

5

Salman Khan

8

51.6

8

Ayushmann Khurrana

9

49.3

6

Hrithik Roshan

10

48.5

10

 
Aviral Jain, managing director, Duff & Phelps, A Kroll Business, said, “While prominent Bollywood celebrities continue to feature in our list of top 20 celebrity brands, this year we saw some notable changes. Ranveer Singh, Alia Bhatt, and MS Dhoni witnessed a stellar jump in their brand values and they seem to have hit the right chords with the audience in 2021. We also saw more sportspersons rising in the top celebrity rankings, including the likes of Sachin Tendulkar, Rohit Sharma, and PV Sindhu. This significant jump was because of the lesser competition from Bollywood celebrities since there were fewer theatrical releases in 2021.”