Campaign India Team
Oct 16, 2017

VIP Bags assigns digital mandate to Isobar

Account won post a multi-agency pitch

VIP Bags assigns digital mandate to Isobar
Isobar India has bagged the digital duties for VIP Bags. The agency's Mumbai office will handle the social and creative duties for the brand following a multi-agency pitch. 
 
Sudip Ghose, SVP - sales, marketing and service, VIP Industries, said, “We at VIP Bags have been the front-runners in the luggage market and we strongly believe in enhancing this experience through constant innovation. Isobar has conceptualised great campaigns and they understand the brand’s vision and endeavour of building better customer engagement. Through our partnership we look forward to create distinctive digital content that will resonate with the brand’s principles.”
 
Shekhar Mhaskar, vice president, Isobar, added, “We are absolutely elated to partner with VIP Bags in India. We believe there is an immense propensity to create a fully-integrated, iconic brand; one that embodies the experience of joyous and hassle-free travel spanning across global boundaries." 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

1 hour ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

2 hours ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

5 hours ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides