Campaign India Team
Oct 16, 2017

VIP Bags assigns digital mandate to Isobar

Account won post a multi-agency pitch

VIP Bags assigns digital mandate to Isobar
Isobar India has bagged the digital duties for VIP Bags. The agency's Mumbai office will handle the social and creative duties for the brand following a multi-agency pitch. 
 
Sudip Ghose, SVP - sales, marketing and service, VIP Industries, said, “We at VIP Bags have been the front-runners in the luggage market and we strongly believe in enhancing this experience through constant innovation. Isobar has conceptualised great campaigns and they understand the brand’s vision and endeavour of building better customer engagement. Through our partnership we look forward to create distinctive digital content that will resonate with the brand’s principles.”
 
Shekhar Mhaskar, vice president, Isobar, added, “We are absolutely elated to partner with VIP Bags in India. We believe there is an immense propensity to create a fully-integrated, iconic brand; one that embodies the experience of joyous and hassle-free travel spanning across global boundaries." 
Source:
Campaign India

Related Articles

Just Published

Premium
NBA plays glam and dunk in its maiden Indian film
Premium
18 hours ago

NBA plays glam and dunk in its maiden Indian film

Watch the film conceptualised by DDB Mudra Group here

Premium
Shivam Ranjan joins as marketing head at Motorola Mobility India
Premium
21 hours ago

Shivam Ranjan joins as marketing head at Motorola ...

He will be responsible for overall brand building, marketing and PR for Motorola

Premium
'India is the next nut to crack, so we’ll be in touch with Indian companies': FIFA
Premium
21 hours ago

'India is the next nut to crack, so we’ll be in ...

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

Premium
Gillette sings a tune to those afraid of shaving
Premium
23 hours ago

Gillette sings a tune to those afraid of shaving

Watch the film conceptualised by Grey Group India here