Isobar India has bagged the digital duties for VIP Bags. The agency's Mumbai office will handle the social and creative duties for the brand following a multi-agency pitch.
Sudip Ghose, SVP - sales, marketing and service, VIP Industries, said, “We at VIP Bags have been the front-runners in the luggage market and we strongly believe in enhancing this experience through constant innovation. Isobar has conceptualised great campaigns and they understand the brand’s vision and endeavour of building better customer engagement. Through our partnership we look forward to create distinctive digital content that will resonate with the brand’s principles.”
Shekhar Mhaskar, vice president, Isobar, added, “We are absolutely elated to partner with VIP Bags in India. We believe there is an immense propensity to create a fully-integrated, iconic brand; one that embodies the experience of joyous and hassle-free travel spanning across global boundaries."
