Isobar, the digital agency from Dentsu Aegis Network, has elevated Shekhar Mhaskar to the role of chief growth officer. He will continue to report into Isobar South Asia, group MD, Shamsuddin Jasani.
He was previously an EVP at the agency, a position he has held since 2018. In his current role, Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth. He has been pivotal to Isobar India’s continued success in both leading and growing the agencies key client relationships and building the west business along with overseeing the technology and creative services at a national level for Isobar India, said a company statement.
Jasani said, “I am delighted with Shekhar’s elevation as Chief Growth Officer. He has played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing, and technology functions.”
Mhaskar said, “I am excited to shoulder the new responsibility to drive complex and strategic digital transformation programs that ensure our clients thrive, and commercially succeed in the present-day experience economy.”