Campaign India Team
Jun 11, 2019

Isobar elevates Shekhar Mhaskar to chief growth officer

He has been the agency's EVP since 2018

Isobar elevates Shekhar Mhaskar to chief growth officer
Isobar, the digital agency from Dentsu Aegis Network, has elevated Shekhar Mhaskar to the role of chief growth officer. He will continue to report into Isobar South Asia, group MD, Shamsuddin Jasani.
 
He was previously an EVP at the agency, a position he has held since 2018. In his current role, Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth. He has been pivotal to Isobar India’s continued success in both leading and growing the agencies key client relationships and building the west business along with overseeing the technology and creative services at a national level for Isobar India, said a company statement.
 
Jasani said, “I am delighted with Shekhar’s elevation as Chief Growth Officer. He has played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing, and technology functions.”
 
Mhaskar said, “I am excited to shoulder the new responsibility to drive complex and strategic digital transformation programs that ensure our clients thrive, and commercially succeed in the present-day experience economy.”
 
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

MiQ reshapes India leadership amid programmatic flux

Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.

20 hours ago

Jonty Rhodes dives into cashback chase

Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.

21 hours ago

EU fines Google nearly $3.5 billion for abusing ...

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

1 day ago

Creativity, not cost-cutting, emerges as agencies’ test

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.