Spatial Access has roped in Vineet Sodhani as CEO. Sodhani replaces Geetanjali Bhattacharji who moved to Discovery Communications as head of brand partnerships and content integration. He moves from Times Television Network where he was VP-revenue strategy and head of pricing.
Meenakshi Menon, co-founder and chairperson, Spatial Access, said, “As media moves into a new era of complexity, Spatial Access, under its new leadership, will simplify it for its clients with custom solutions, many of which will be first time in the industry! With Vineet’s strong background in research and strategy, we will provide valuable insights, a lot of it in public domain, so that the industry gets more value.”
Sodhani has also worked with Starcom, Hansa and Nielsen.
He said, “I am excited to join Spatial Access to create an even more dynamic and vibrant organisation. Spatial Access has that rare combination of a great customer and knowledge base. This strength will be used to drive value for every rupee spent on advertising, be it ATL, BTL or digital. We will raise some critical questions, for example, transparency, ROI and wastage. This may raise eyebrows as well as tempers, but if it results in improving benchmarks, we will feel we have delivered value to our clients.”