Vikram Sakhuja, group CEO, Madison Media and OOH has been appointed as chairman as of MRUC's IRS Technical Committee (TechCom). Sakhuja takes over from NP Sathyamurthy, executive director, DDB Mudra, and president, OMD MudraMax.
Ashish Bhasin, chairman, MRUC, said, “We are very excited at the prospect of Vikram leading the IRS TechCom as we take stronger strides in the direction of further improving the study and making it more robust. IRS surely is in excellent hands. On behalf of the board I would like to thank Sathya for his excellent tenure”
Sakhuja said, “IRS has been the definitive baseline study for readership and other media measurement for the advertising and marketing industry for decades. It is an honour to chair the Technical Committee of this body. Will be my endeavour to ensure the data is valid, reliable and beyond reproach.”