Campaign India Team
Aug 13, 2018

Vikram Sakhuja appointed chairman of MRUC's IRS Technical Committee

Takes over from NP Sathyamurthy

Vikram Sakhuja appointed chairman of MRUC's IRS Technical Committee
Vikram Sakhuja, group CEO, Madison Media and OOH has been appointed as chairman as of MRUC's IRS Technical Committee (TechCom). Sakhuja takes over from NP Sathyamurthy, executive director, DDB Mudra, and president, OMD MudraMax. 
 
Ashish Bhasin, chairman, MRUC, said, “We are very excited at the prospect of Vikram leading the IRS TechCom as we take stronger strides in the direction of further improving the study and making it more robust.  IRS surely is in excellent hands. On behalf of the board I would like to thank Sathya for his excellent tenure”
 
Sakhuja said, “IRS has been the definitive baseline study for readership and other media measurement for the advertising and marketing industry for decades. It is an honour to chair the Technical Committee of this body. Will be my endeavour to ensure the data is valid, reliable and beyond reproach.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
How adspend varies by medium across APAC markets: Warc
Premium
36 minutes ago

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

Premium
Blog: Ogilvy versus Vivo - whose idea was it anyway
Premium
17 hours ago

Blog: Ogilvy versus Vivo - whose idea was it anyway

The author lists suggestions to avoid such a scenario in the future

Premium
Haier gets 'silent performers' Karmakar, Das and Kaur for silent range of washing machines
Premium
2 days ago

Haier gets 'silent performers' Karmakar, Das and ...

Watch the film conceptualised by Famous Innovations here

Premium
Talkwalker’s Battle of the Brands: Oppo vs Xiaomi
Premium
3 days ago

Talkwalker’s Battle of the Brands: Oppo vs Xiaomi

A weekly round up of the action in the social media space