Grooming and beauty brand Vega, has appointed Ants Digital as its partner.
The agency will handle the digital, brand and performance marketing duties for Vega’s upcoming vertical. It will also be responsible for launching the vertical across digital and social platforms and creating innovative campaigns for the B2B market.
The account was won post a multi-agency pitch and will be handled by Vega’s Delhi office.
Eiti Singhal, chief marketing officer, Vega, said, “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have Ants join us on this journey.”
Sanjay Arora, chief executive officer, Ants Digital, said, “Vega as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators and a strong digital and retail presence”.