Vector Brand Solutions bags Duroflex

The account win did not involve a multi-agency pitch

Aug 02, 2022 06:42:00 AM | Article | Campaign India Team

Sleep solutions company, Duroflex, has awarded its brand and communications mandate to Vector Brand Solutions. 
The account win did not involve a multi-agency pitch and will be handled by Vector Brand Solutions’ Mumbai office. 
Smita Murarka, chief marketing officer, Duroflex, said, “We have embarked on a new phase in the brand’s journey - to serve many more consumers with better sleep solutions. We believe we owe it to consumers to help make more informed choices on something as critical as sleep. We are confident and excited about embarking on this mission with the team at Vector, who with their contemporary approach to brand building and communication development across formats, platforms and channels will help us in what we have set out to achieve.”
Paul Dueman, chief business officer, Vector Brand Solutions, said, “We are absolutely thrilled to be chosen to partner Duroflex to build the brand and the business. We are fully invested in helping Duroflex fulfil its responsibility as well as desire to be the brand the country turns to, to sleep better. We are both confident and excited in the belief that our through-the-funnel approach and performance-branding philosophy will bring to bear all that is needed, to help fulfil their rightful ambition - which hereon, is ours too.”