Value 360 Communications has announced the relaunch of its digital marketing agency, Popkorn Communications.
Vishal Mehra has been appointed CEO of the agency. He moves from 22feet Tribal Worldwide, where he was SVP.
Kunal Kishore, founder director, Value 360 Communications, said, “We are committed to building Value 360 into a group of independent entities with specialized communication capability. We believe digital marketing is going through a phase where it is re-defining itself with its ever-evolving landscape and we need people with the right intelligence to build our comprehensive digital capability. We are delighted to have Vishal on board. He deeply understands Value’s vision and will bring in an outside-in view of digital trends from his experience and expertise.”
Mehra said, “Across the Value 360 Group, we have market leading offerings in Public Relations, Influencer Marketing and Corporate Communications. I’m determined to tap our unique position to double down on our digital offerings and making Popkorn a great place for the industry’s top talent to work at. I am honoured and excited to build this with my team. Our pivot to digital will become not just a driver of the group’s growth, but also for our people.”
In a career spanning more than 16 years, Mehra has also worked with Cheil Worldwide, Archetype, Simpliflying, Planman Marcom and Stratoshear Technologies.