Vaani Kapoor is brand ambassador for Noise

Connected lifestyle brand, Noise, has roped in actor Vaani Kapoor as its brand ambassador. 

 

She will be the face of the brand’s upcoming X-Fit series smartwatch in India. The brand announced the X-Fit series last year in partnership with HRX, a homegrown fitness

Brand, jointly owned by actor Hrithik Roshan and Exceed Entertainment. 

 

To commemorate Kapoor as brand ambassador, Noise rolled out a campaign titled #KeepGoing, featuring her across its digital assets. 

 

According to the brand, Kapoor’s fitness regime and transformation journey, makes her the right fit for the partnership. 

 

Amit Khatri, co-founder, Noise said, “Our partnership with HRX has led to the launch of one of the most celebrated series in our smartwatch segment – X-Fit, designed for the athleisure-loving community who seek innovation bundled with style. We are all set to introduce the new X-Fit 2 smartwatch in India and are delighted to collaborate with Vaani Kapoor as the face of this new-age smartwatch. Vaani’s zeal for fitness and deep connect with Indian youths, millennials and Gen Z consumers will enable us to inspire a larger community and drive the adoption of smart innovations among them.”