UTV has signed an exclusive agreement with Izea Holdings to bring their SponsoredTweets.com platform to India.
Commenting on the partnership, Sameer Pitalwalla, senior vice president -interactive, UTV said, “In just six months, UTV’s ability to monetise digital rights for celebrities has become unparalleled across platforms, be it via voice, video, web and now social media. Izea’s SponsoredTweets.com is the ideal platform for advertisers, celebrities and users to connect and capitalize on their Twitter presence.”
UTV will leverage the platform to connect advertisers with Izea’s international celebrities such as Kim Kardashian, Diddy, Nick Cannon, Lindsay Lohan as well as create new monetisation opportunities for Twitter users in India. UTV‘s exclusive roster of Indian celebrities including Lara Dutta, Mahesh Bhupati, Anurag Kashyap, Rohan Bopanna, Neetu Chandra amongst others will join the site and soon be available for potential Twitter sponsorship opportunities.
“Social media is a global phenomenon. Our goal is to provide sponsorship opportunities to advertisers and social media publishers around the world,” informed Ted Murphy, chief executive officer, Izea. “I am incredibly excited about our partnership with UTV. IZEA’s technology coupled with UTV’s expansive reach and celebrity roster can provide an incredible to advertisers and opens up a new market for our company,” he added.