Arati Rao
May 16, 2011

Updated: Ogilvy picks up 6 metals at AME 2011

BBDO India's W.A.L.S campaign wins 4 metals

Updated: Ogilvy picks up 6 metals at AME 2011

It has been brought to our attention that there were major errors in our AME Awards report. Our sincere apologies, the story has been rectified here. Campaign India Team

With 3 Golds and 3 Silvers, Ogilvy & Mather India came home with the most number of metals from the Asian Marketing Effectiveness Awards 2011, held in Shanghai on May 13. Ogilvy's Golds were for BlackBerry Boys (Most Effective Use of Advertising), Cadbury Kraft and Breakthrough (both in Best Insights/Strategic Thinking). The Silvers were for Bajaj Auto and Dove (Best Sustained Success) and HUL's Project Swasthya Chetna (Most Effective Use of Sponsorship and Event Marketing).

BBDO India's Women Against Lazy Stubble campaign, or W.A.L.S as it's called in short, picked up 4 metals: 1 Gold (Best Marketing Campaign For National Brand Development), 1 Silver (Best Integrated Marketing Campaign), and 2 Bronzes (Best Insights/Strategic Thinking, Best Ideas).

The biggest accolade of the evening, the Platinum Award, which is chosen by the jury from the gold winners, was presented to Clemenger BBDO & Proximity Melbourne for their work for Yellow Pages Australia, ‘How Hiding a Restaurant Proved that Yellow Pages Worked Better than Ever – The Hidden Pizza Restaurant’.

Commenting on the Awards, Tim Waldron, managing director of Haymarket Asia, said, “With the huge increase in entries this year, what is clear is that this has not diluted the quality of the work. There were some outstanding pieces of work and we were lucky to have a jury of such calibre that these were judged with integrity and the worthy winners awarded and celebrated.”

For the full list of winners, go to


Campaign India