Campaign India Team
Apr 12, 2013

Updated: Goafest 2013: BBDO's two Golds and one Silver Abby for DHL reinstated

The tally returns to where it was at the end of Goafest; minus Leo Burnett's winning entries for Tata Salt Lite that were withdrawn by the agency.

Updated: Goafest 2013: BBDO's two Golds and one Silver Abby for DHL reinstated

The Goafest 2013 Abby Awards Governing Council had decided to withdraw the two Gold and one Silver Abby won by BBDO Proximity for work on client DHL, following a vote on alleged plagiarism.  

The awards have hence been reinstated, following a meet of the 'super jury', or heads of all jury categories for Abby 2013, it was announced on 24 April.

"The jury has voted for withdrawal of DHL both in Print and Outdoor - two Gold and one Silver Abbys will be affected," Shashi Sinha, chairperson, AGC, has said, at the time of withdrawal of the awards to BBDO Proximity.

Responding to Campaign India a day prior on the issue, Josy Paul, chairman and chief creative officer, BBDO India, had said, "The campaign was judged by two sets of jury at Goafest with 12 members each (one led by Aggie and the other led by Sonal Dabral). All 24 jury members did not mention the 'HongKong' ad. It was shortlisted at Cannes and Spikes. Another 30 international jury members have seen our work and nominated it. Yet no one mentioned the 'HongKong' ad. I have just got news that our campaign has just been nominated at the One Show 2013 awards. Another 20 international jury members have seen it. Still no issues. The said 'HongKong' ad is supposed to have been done in 2011. So they entered it for Cannes in 2012. How come it didn't get nominated? And our campaign got nominated at Cannes 2012?"

He added, "Art directors, architects and artists have been known to use, and be inspired by, Escher's drawings for decades now. It's nobody's property. The execution, the line, the finish of our campaign makes all the difference. Which is why the best Juries in the world are giving it top marks. Most importantly…why would we copy someone else's ad? It's just not us."


Work done in Hong Kong by Ogilvy, from which BBDO Proximity's entry is alleged to have been copied: View work here
At least two more campaigns which won metal at the Goafest Abby 2013 competition and are alleged to have been plagiarised were brought to the attention of the Awards Governing Council. The AGC had communicated that it will not entertain any complaints against winning entries beyond EOD Friday, 12 April 2013.
As said earlier, the final decision was arrived at on 24 April 2013, hopefully drawing the curtains on a turbulrnt edition of the Creative Abby competition at Goafest. 
(Updated on 25 April 2013, at 0600 hrs IST)
Campaign India