Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, in the week from 4 to 10 September 2016.
SBI Life (Promoted)
Shares: 44,563
Likes: 163428
OnePlus (Promoted)
Shares: 11,622
Likes: 36813
Shares: 11,622
Likes: 36813
Tripoto (Promoted)
Shares: 6,382
Likes: 8,212
ICICI Bank
Shares: 6,065
Likes: 175323
Adani Group
Shares: 5,799
Likes: 16,625
Happily Unmarried
Shares: 4,351
Likes: 5,985
Adani Group (Promoted)
Shares: 3,303
Likes: 10,573
Paper Boat (Promoted)
Shares: 3,031
Likes: 9,451
ISRO
Shares: 2,437
Likes: 36,044
Nutralite (Promoted)
Shares: 2,160
Likes: 10,787
Havells (Promoted)
Shares: 1,985
Likes: 15,279
Magicbricks (Promoted)
Shares: 1,580
Likes: 10,749
Birla White Cement (Promoted)
Shares: 1,394
Likes: 1,37,881
LeEco (Promoted)
Shares: 1,367
Likes: 1,37,290
Mahindra Thar (Promoted)
Shares: 1,344
Likes: 2,01,411
Gaana.com
Shares: 1,209
Likes: 1,41,471
Discover Hong Kong
Shares: 1,174
Likes: 1,00,500
Bank of India
Shares: 1,139
Likes: 1,993
Likes: 1,993
Magicbricks
Shares: 1,039
Likes: 17,347
Likes: 17,347
Ericsson
Shares: 1,017
Likes: 2,373
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