Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21 to 31 July.
Ferns N Petals
Shares: 99,210
Likes: 1,89,922
Amazon India
Shares: 23,143
Likes: 2,10,901
Paytm
Shares: 5,139
Likes: 62,181
Cadbury Dairy Milk India
Shares: 4,871
Likes: 1,67,946
Big Bazaar
Shares: 3,379
Likes: 21,443
Foodpanda
Shares: 3,304
Likes: 25,252
Caratlane.com
Shares: 1,557
Likes: 1,80,065
NEXA
Shares: 1,071
Likes: 32,389
Caratlane.com
Shares: 914
Likes: 1,05,431
Caratlane.com
Shares: 856
Likes: 85,117
vivo Smart Phone India
Shares: 578
Likes: 3,25,237
vivo Smart Phone India
Shares: 491
Likes: 2,71,931
Cadbury Dairy Milk India
Shares: 471
Likes: 2,42,704
Caratlane.com
Shares: 450
Likes: 65,460
godrejaer
Shares: 433
Likes: 15,031
Big Bazaar
Shares: 411
Likes: 61,930
Godrej No1
Shares: 405
Likes: 3,657
TOEFL India
Shares: 373
Likes: 1,87,753
Paper Boat
Shares: 368
Likes: 18,236
Veet India
Shares: 347
Likes: 48,481
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