Unitech Builders use affordability to leverage Unihomes

After recently bagging the creative mandate of Unitech's Realty brand, Law & Kenneth has rolled out its maiden campaign for the company. The campaign aims to position Unitech Builders as a company that offers an affordable range of homes to its consumers.Speaking to Campaign India, Kailash Saraban, executive creative director, Law & Kenneth said, "The brief that we received was a simple, straightforward one. We had to convey Unihomes as homes that can be purchased from people from all walks of life."