Breaking News: Unitech Wireless calls creative pitch

Real estate major, Unitech, that recently sold 60% of its telecom's unit stake to Norway-based teleom major, Telenor, has initiated a prelimnary pitch process for the creative duties of Unitech Wireless. Unitech was awarded pan-India mobile telecom license for Rs1,651 crore early this year and has got GSM spectrum in 13 circles.
 
According to sources close to the development, four agencies are known to have been invited for the pitch including Publicis, Interface and Leo Burnett. Entering a highly competitive and congested market, the brief to the agecnies is to present an idea that can help them break through clutter and make a high decible and visible entry into the Indian telecom hemishpere.
 
The company is said to have earmarked Rs 300 crore on marketing spend. "For a telecom service provider with national ambitions, this much is a given," said an industry source. "It remains to be seen how much of it will come towards mainstream advertising."
 
Telenor, world's seventh largest mobile operator has operations in Europe and Asian countries, including 100% subsidiary in Pakistan.