Marketing
Simon Gwynn
Sep 29, 2016

Unilever plots in-house branded content division

To launch two units dedicated to branded content

Unilever: U-Studio and U-Entertainment will span brands including Knorr

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

4 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

Unilever boosts marketing spend to 'drive desire at scale'
Marketing
Aug 01, 2025
Marianne Calnan

Unilever boosts marketing spend to 'drive desire at ...

Unilever influencer focus: Are creators leaving PR in the dust?
Media
Mar 26, 2025
Evie Barrett

Unilever influencer focus: Are creators leaving PR ...

Unilever uses digital twins to accelerate content creation
Marketing
Mar 20, 2025

Unilever uses digital twins to accelerate content ...

Unilever increases marketing spend by almost $1 billion
Advertising
Feb 14, 2025

Unilever increases marketing spend by almost $1 billion

Just Published

Travel signals redefined as India becomes advertisers’ new test market
Advertising
24 minutes ago
Vinita Bhatia

Travel signals redefined as India becomes advertiser...

Umpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

Indian consumers tilt toward homegrown brands as loyalty drivers shift
Marketing
1 hour ago
Campaign India Team

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
Advertising
21 hours ago
Nikita Mishra

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

Moves and wins: Week of 22 September
Advertising
22 hours ago
Campaign India Team

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.