TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters. BBH is the incumbent agency on the account.
Commenting on the development, H S Goindi, president - marketing, TVS Motor Company, said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for Wego. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on Wego's future campaigns.”
Commenting on the win, Arijit Ray, chief executive officer, Dentsu Communications, said, “TVS Wego is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft and build a robust integrated strategy, for Wego, going forward.”
Dentsu will work on various campaigns for Wego and will be responsible for the account’s campaign planning and creative executions across television and print mediums.