Campaign India Team
Oct 04, 2013

Dentsu Communications bags TVS Jupiter

Agency’s Bengaluru office will handle the account

Dentsu Communications bags TVS Jupiter

TVS Motor Company has appointed Dentsu Communications to handle creative duties of its recently launched TVS Jupiter brand. The agency also handles Wego from the TVS stable.

There was no multi-agency pitch involved.

The brand Jupiter is TVS’ latest offering targeted at male consumers, informed an agency statement.
 
“Effective communication in today’s cluttered automotive world is essential in order to establish a brand and Dentsu Communications has been able to do that very effectively for our Wego brand. We are confident that with the backing of their Wego experience and the understanding of TVS Motor Company’s philosophy, they will be able to create a niche positioning for TVS Jupiter as well with some spectacular campaigns,” said Aniruddha Haldar, GM – marketing, TVS Motor Company.
 
On bagging the new account, Arijit Ray, CEO, Dentsu Communications, said, “We are absolutely delighted to be assigned the communication duties for Jupiter. TVS is one of our most prestigious portfolios and we are really happy to have won the second assignment within a year. It is truly a measure of the quality of work and engagement put forth by team Bangalore over the last year, and the collective understanding of the agency of the automotive space. Jupiter is a fantastic product and seeks to build a great slot in the market. We have had a good time interacting with the team at TVS and the Bangalore team is really looking forward to some exciting times ahead on brand Jupiter.”
 
The mandate involves campaign planning and execution across television and print.

To be updated.

Source:
Campaign India