Digital
Campaign India Team
Apr 06, 2023

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll

47% of the respondents preferred TV, more than double of the digital viewers

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll
According to this week's Rediffusion Red Lab Straw Poll conducted for Campaign India, more Indians are watching the IPL on TV compared to digital.
 
The sample size for the study was 448 - 260 men and 188 women between the age group of 18-30.
 
60% of the women stated that they preferred watching the cricket action on TV, while 38% of the men tuned into their television sets for the tournament.
 
 
Source:
Campaign India

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