Campaign India Team
Apr 06, 2023

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll

47% of the respondents preferred TV, more than double of the digital viewers

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll
According to this week's Rediffusion Red Lab Straw Poll conducted for Campaign India, more Indians are watching the IPL on TV compared to digital.
 
The sample size for the study was 448 - 260 men and 188 women between the age group of 18-30.
 
60% of the women stated that they preferred watching the cricket action on TV, while 38% of the men tuned into their television sets for the tournament.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

9 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea and more, in our weekly round-up of account wins and people moves.

12 hours ago

Google unleashes AI updates and adds greater ...

The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.

13 hours ago

Senior leaders exit FCB India

EXCLUSIVE: Sources tell Campaign India that Abhinav Kaushik, John Thangaraj, and Arijit Sengupta are set to depart from the agency.

16 hours ago

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.