Campaign India Team
Apr 13, 2012

Turner pulls the plug on Imagine TV

The channel will continue to be on air for a while, expectedly with content repeats

Turner pulls the plug on Imagine TV

Turner Broadcasting System Asia Pacific, Inc. (Turner) has announced the decision to cease business operations of its Hindi general entertainment channel ‘Imagine TV’, together with its international feed ‘Imagine Dil Se’.

Siddharth Jain, managing director- South Asia, Turner International India feels that Imagine TV has not performed and grown as per expectations. He said, “While some programmes delivered satisfactory ratings, overall the channel was unable to achieve the ratings consistency needed to sustain the business and support continued investment. As a result, Turner made the carefully considered decision to cease operations of the channel.”

Turner currently operates HBO, CNN, Cartoon Network, Pogo, Warner Bros, Turner Classic Movies and Boomerang in India.

Campaign India

Related Articles

Just Published

6 hours ago

Ford Endeavour Sport wants to introduce owners to ...

Watch the film conceptualised by BBDO India

15 hours ago

Founder of WATConsult Rajiv Dingra announces RD&X ...

The deep tech network will help businesses become real-time and disruptive

15 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

15 hours ago

Hansa, Republic respond to accusations of illegal ...

Hansa states that the last time it bought advertising space from Republic TV was in 2018