Campaign India Team
Apr 13, 2012

Turner pulls the plug on Imagine TV

The channel will continue to be on air for a while, expectedly with content repeats

Turner pulls the plug on Imagine TV

Turner Broadcasting System Asia Pacific, Inc. (Turner) has announced the decision to cease business operations of its Hindi general entertainment channel ‘Imagine TV’, together with its international feed ‘Imagine Dil Se’.

Siddharth Jain, managing director- South Asia, Turner International India feels that Imagine TV has not performed and grown as per expectations. He said, “While some programmes delivered satisfactory ratings, overall the channel was unable to achieve the ratings consistency needed to sustain the business and support continued investment. As a result, Turner made the carefully considered decision to cease operations of the channel.”

Turner currently operates HBO, CNN, Cartoon Network, Pogo, Warner Bros, Turner Classic Movies and Boomerang in India.

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Cannes Lions 2025: FCB India bags India's first ...

FCB India also grabs a Gold; Ogilvy and Leo other two Gold winners from India, on Day 3.

8 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

8 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

11 hours ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.