Syscom Consumer Products, the maker and marketer of organic beauty and personal care brand Organic Harvest, has roped in Triton Communications as its creative agency. The development follows a multi-agency pitch.
The agency’s New Delhi office will handle the business. A campaign with TV, print and digital legs is expected to break in September. The brand is available pan-India, informed a Triton executive.
Rahul Agarwal, CEO, Syscom Consumer Products, said, “The creativity shown by Triton was in sync with the brand philosophy. We welcome Triton to be a part of our wonderful journey. We are in the process of re-defining the whole personal care category. Triton has done wonderful job in past and I hope they will keep setting the bar high.”
On the win, Munawar Syed, director, Triton Communications, said, “This is an exciting category with immense potential to do meaningful memorable work. Triton is ready to deliver.”
Naveen Saraswat, ED, Triton Communications, said, “Organic Harvest offers the benefits of nature in its purest form. We are look forward to working on the brand and participate in building its equity.”
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The report also suggested that HD channel viewership increased by 15% in the last two years