Campaign India Team
Sep 16, 2021

Tonic Worldwide bags SBI General’s social media mandate

Account won post a multi-agency pitch

Tonic Worldwide bags SBI General’s social media mandate
Tonic Worldwide has bagged the social media duties for SBI General.
 
As part of their mandate, the agency will manage the brand’s social media platforms and craft its integrated digital creative strategies. 
 
The account was won post a multi-agency pitch and will be handled by the agency’s Mumbai Office.
 
Shefali Khalsa, head, brand and corporate communications, said, “With Tonic Worldwide’s digital-first and data-driven strategic thinking abilities, we aim to build a futuristic presence for the brand on Social Media and be relevant to the evolving consumers, consisting of traditionalist and modernists both. We look forward to doing some innovative work that resonates with SBI General’s ethos. With an experienced team, I am confident that together we will not only build on the vanity metrics of engagement but build on a growth story for the brand.”
 
Unmisha Bhatt, chief strategy officer, Tonic Worldwide, said, "It’s a pleasure to be associated with SBI General, the company has established a strong presence in the country. Our strategic and creative strengths will help us add value to the brand’s ambitions and business objectives. We are looking forward to partnering the marketing team to help differentiate the brand in the cluttered category and build a modern and futuristic personality for the brand on digital and social, so as to be relevant to the audiences today.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

RazorpayX shows simplicity of payroll management by ...

Watch the film conceptualised by Talented here

1 hour ago

Ki Mobility assigns media mandate to Madison

Account won post a multi-agency pitch

1 hour ago

APAC has lowest post-bid fraud rate at 1%: ...

It was also found that there have been significant improvements in brand suitability and viewability in the past year