Campaign India Team
Sep 16, 2021

Tonic Worldwide bags SBI General’s social media mandate

Account won post a multi-agency pitch

Tonic Worldwide bags SBI General’s social media mandate
Tonic Worldwide has bagged the social media duties for SBI General.
 
As part of their mandate, the agency will manage the brand’s social media platforms and craft its integrated digital creative strategies. 
 
The account was won post a multi-agency pitch and will be handled by the agency’s Mumbai Office.
 
Shefali Khalsa, head, brand and corporate communications, said, “With Tonic Worldwide’s digital-first and data-driven strategic thinking abilities, we aim to build a futuristic presence for the brand on Social Media and be relevant to the evolving consumers, consisting of traditionalist and modernists both. We look forward to doing some innovative work that resonates with SBI General’s ethos. With an experienced team, I am confident that together we will not only build on the vanity metrics of engagement but build on a growth story for the brand.”
 
Unmisha Bhatt, chief strategy officer, Tonic Worldwide, said, "It’s a pleasure to be associated with SBI General, the company has established a strong presence in the country. Our strategic and creative strengths will help us add value to the brand’s ambitions and business objectives. We are looking forward to partnering the marketing team to help differentiate the brand in the cluttered category and build a modern and futuristic personality for the brand on digital and social, so as to be relevant to the audiences today.”
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

1 day ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.