The Times of India has bagged Spikes Asia's first ever Advertiser of the Year Award, for its 'Lead India campaign' (see picture) created by JWT India. The advertising festival has recently announced the launch of this award which aims to honour advertisers that have marketed their products innovatively and who have tried to come up with new communication initiatives.
Commenting about the award, Terry Savage, festival chairman said, “Year on year we continue to see The Times of India pushing the boundaries. This is a brand that is not afraid to step beyond the line by encouraging creative thought and passion both in its readers as well as in its marketing and advertising campaigns and which, in doing so, gives a powerful resonance to its product. This is an attribute that should be valued within the industry, and it is why the Festival believes The Times of India should be honoured with such an accolade.”
Said Bhaskar Das, executive president of The Times of India said, "The winning idea is the magic bullet. A mould breaker, a convention shaker; it pulls the ordinary by the scruff of its neck and takes it into the incredible. Through The Times of India campaigns over the years, be it “Lead India”, “Teach India” or “TOI Chennai launch”, we realised that these ideas are humbling in their simplicity and powerful in their ability to change the world around us. Thus, it is truly heartening to know that these ideas have been well appreciated by the entire Asian advertising fraternity. Thank you for the global recognition."
The Advertiser of the Year trophy will be presented to Das in Singapore during the Awards Ceremony at the Victoria Concert Hall on Friday 18 September 2009.
To register to attend or for more information on Spikes Asia 2009, visit www.spikes.asia