Taproot co-founder and chief creative officer Agnello Dias tells Arati Rao about his advertising journey, the importance of awards, and whether the independents are really a threat to the networks
The event is a part of the Singapore Advertising Hall of Fame Awards, to be held on November 16
When I first saw the Aman ki Asha campaign, I liked what I saw. A campaign promoting hope for peace between India and Pakistan, supported by the largest newspapers of both countries (in India’s case, the largest English newspaper).And as the campaign rolled out, I grew less and less enthusiastic and tried to understand why there was no buzz.Simply put, the campaign sets a goal for itself that is out of the realm of the possible and the probable.
The Times of India has bagged Spikes Asia's first ever Advertiser of the Year Award, for its 'Lead India campaign' (see picture) created by JWT India.
After winning a Grand Prix in the Direct Lions category last year, its safe to assume that one expected to see a good performance from India in this category this time around as well. India, however, did not bag even a single metal this year in Direct, which was a big disappointment.
A new Lead India campaign has been launched, which looks at continuing the brand positioning of earlier campaigns, that of giving Indians a platform to express their thoughts and translate them into action. The new campaign has been created by TapRoot India, the new outfit created by Agnello Dias and Santosh Padhi. The campaign has been created with the aim to motivate people to vote in the coming Lok Sabha elections.
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