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Jun 30, 2009
TME Kolkata bags Tata Steel, Lafarge Cements
TME Kolkata, Rediffusion Y&R’s media arm, has added two important accounts to its kitty; snaring the Tata Steel and Lafarge Cements businesses from Mindshare.The cumulative account size is estimated to be Rs 30 crore.The Tata Steel win follows a multi-way pitch that saw participation from Initiative Media, Media Direction, TME and Mindshare. The agency bagged the Lafarge Cements account based on a presentation made to the client.
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