Times Internet Limited has joined hands with Perform for the English Premier League’s (EPL) online and mobile video content rights for the Indian market. The partnership will have video content of the EPL appear across both the online and mobile portals of Indiatimes.com. The advertising inventory will be sold by both parties.
Commenting on the tie-up, Rishi Khiani, chief executive officer, Times Internet Limited, said, “Given the growing popularity of football, especially EPL, in India, this is a strategic content partnership for us. Couple this with the growth of fans accessing sport via connected devices and our reach in the Indian market, we are poised to capitalise on these trends whilst simultaneously providing our readers and advertising partners with exciting new sport content.”
Oliver Slipper, joint-chief executive officer, Perform, added, “The Indian market provides a hugely exciting opportunity and we are delighted to be partnering with such an influential publisher. As we are seeing in other markets, as networks improve and devices become more widely adopted, accessing sport video becomes the norm and with this comes commercialisation opportunities which we are well placed to take advantage of.”
The website clips will be delivered across Indiatimes portals as well as via PERFORM’s embeddable sports VOD platform ePlayer. For mobile, the clips and related content will be available on the Indiatimes 58888 mobile site exclusively as well as via a range of Indiatimes branded mobile portals on telecom partners within India.