Monsoon Ads Pvt. Ltd, an online video advertising network, has announced an exclusive online and mobile video advertising sales partnership with the Times Audience Network (TAN). Under the deal, the digital video arm of the Times Group will exclusively sell ads for internet portals and mobile appsin the Monsoon video advertising network for India.
According to a release, "This agreement will hugely benefit both advertisers and publishers who are part of the combined Network, offering advertisers unprecedented reach and access to premium audiences across a network of highly valuable Indian portals including Times Group sites and others such asBollywood Hungama, Eros On Demand and Rajshri."
Commenting on the partnership, Rishi Khiani, chief executive officer, Times Internet Limited, said, “Both publishers and advertisers in the space have beendealing with sub-standard monetisation solutions, primarily because of limited options. This partnership brings to the fore the cream of India’s online video publishers with best of breed ad-formats, innovations and analytics to delight our advertisers.”
Harsh Nagpal, director, Monsoon Ads Pvt. Ltd, commented, "The partnership with the Times Audience Network allows us to capture and monetize the online/mobile video market in India unlike any other video advertising network has been able to. We intend to provide unprecedented monetization to all our Internet and Mobile partners and create the most effective video advertising network for India."
Nagpal added that Online video consumption in India has skyrocketed over the last year and is expected to grow even further. "With 3G opening up in India, we expect on-demand video consumption on mobile platforms also to scale at a breakneck pace," he said.