Vineet Singh
Feb 27, 2025

Time to tune in: Why digital audio must be in your media mix this year

Often underrated, digital audio provides brand marketers with a powerful way to connect with audiences, says Pocket FM's vice president of branding and communications, in this myth-buster.

Whether through headphones, smart speakers, or in-car systems, audio is a one-on-one medium—giving brands a rare opportunity to speak directly to consumers without distractions.

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