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ZMCL, IDPL launch influencer marketing platform
Mar 18, 2025
Campaign India Team

ZMCL, IDPL launch influencer marketing platform

Named Zeefluence, the platform to connect brands with right influencers and provide amplification across Zee Media’s network.

Time to tune in: Why digital audio must be in your media mix this year
Feb 27, 2025
Vineet Singh

Time to tune in: Why digital audio must be in your media mix this year

Often underrated, digital audio provides brand marketers with a powerful way to connect with audiences, says Pocket FM's vice president of branding and communications, in this myth-buster.

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