Eighteen entries from Indian agencies have made the shortlist for the One Show 2018. The awards that will be announced in May 2018, celebrate creative excellence in advertising and design.
Ten of the 18 shortlists come from McCann Worldgroup India. Seven of these are for 'Immunity Charm' for the Ministry of Public Health, Afghanistan. The other shortlists for the agency is for work on dermaclinix, Jagran Prakashan and Paytm.
Hindustan Petroleum's 'Roads That Honk' has five shortlists.
Famous Innovations (CaratLane), FCB India (The Times of India) and Ogilvy & Mather (RNW Media) have also made the cut.
In all, 1,643 finalists are in the running this year.
Winners will be announced during The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York.