Campaign India Team
Aug 26, 2015

The Indian Express and Arré partner for investigative online documentaries

Will make content for linear and digital platforms that 'appeal to the mainstream and resonate with the youth'

The Indian Express and Arré partner for investigative online documentaries
The Indian Express Group and UDigital's platform Arré have announced a strategic partnership to create investigative video documentaries to be distributed on digital and linear platforms globally.
Topics from the sub-continent that will be featured in the documentaries include: human interest, geopolitics, socio-cultural issues, crime and emerging youth culture. 
Ronnie Screwvala, co-founder, UDigital, said, "We are delighted to partner with an institution like The Indian Express Group, which has stood for journalism of courage and we hope to break new frontiers of storytelling for a new generation of Indian and global audiences. This collaboration represents a new generation of partnerships that bring together complimentary strengths in the digital era’. 
B Sai Kumar, co-founder and MD, UDigital, added, “Arré is excited and honoured to partner with India’s foremost news organisation that has consistently set the bar for journalism. We admire Express’ exponential growth over the past few years on the digital medium and we are looking forward to bringing alive, across new media, the path-breaking work done by their team of fearless journalists. The raison d’etre of the partnership is to make documentaries that appeal to the mainstream and resonate with the youth.”
Anant Goenka, wholetime director and head – new media, The Indian Express, said, “Arré is an ambitious and exciting project championed by a visionary leadership that understands the need for high-quality, original content produced in a made-for-digital format. Not digital-first, or digital-friendly, but digital-only. We believe that some of the journalism that we have been doing has the potential to reach an even wider audience. With Arré, there's a meeting of minds in terms of commitment to quality storytelling and the need for a different and disruptive tonality. ‎We're excited by the potential of this powerful combination.”
"The partnership with Arré adds an exciting new dimension to The Indian Express' investigative and explanatory journalism," said Raj Kamal Jha, chief editor, The Indian Express. He added, "Arré's team has a formidable record of excellence in TV and cinema. Together, we shall work to translate our journalism -- done first for print to the highest standards of fairness and accuracy -- into the evocative language of a documentary. And ensure that the story always gains in translation.”
Campaign India

Related Articles

Just Published

6 hours ago

2023 Global Best of the Best Effie Awards: Leo ...

The wins come for Whisper's 'Changing the Education System to Keep Girls in School' and Cadbury Celebrations' 'My SRK Ad' respectively

6 hours ago

Anurag Agnihotri elevated at Ogilvy

Was managing partner - creative for West India

6 hours ago

Moves and wins roundup: Week of 11 December

Read about the latest news in the marcomm world including updates from Adfactors, Tgthr and Red Bull

6 hours ago

Fostering diversity isn't a mere obligation but an ...

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion