Following the January to June 2011 Audit Bureau of Circulation (ABC) results, The Economist has seen a 21% year-on-year growth in India, taking the average circulation in India for the ABC period to 31,369.
Commenting on this, Suprio Guha Thakurta, managing director, India, said, “The last three years have been most satisfying for us. Continuous investment in the brand has steadily increased awareness, reflected in a three time growth of unique visitors on our website. Our simple strategy of getting our target audience to read our content, knowing that this will lead to subscriptions, has paid off handsomely.”
“We had conviction that, with India’s economic progress and rise in importance in the world order, more and more Indians would want to know about international developments and the impact on India. There is no other media brand that satisfies that curiosity about the world as does The Economist. The other key significance of these numbers is the emergence of a media platform that finally allows brands in India to laser communicate to the difficult-to-target premium high net-worth audience,” added Guha Thakurta.