The Advertising Club and the Advertising Agencies Association of India (AAAI) have partnered to pitch communication as a force for good and take on violence against women.
A campaign that invites call for entries will be released on 19 January. Entries will be judged by an elite jury and the winning entry would be produced as a multi-media campaign and released on 7 April during Goafest. The entry will be funded by The Ad Club and AAAI.
Raj Nayak, president, The Advertising Club, said, "From governments to Fortune 500 companies, everybody entrusts us to communicate their agenda to the larger public. It is time to take our combined learnings and experience to devise a campaign that is in the interests of this larger public. To this end, we will be running a national search for a multi-media campaign that will aim to mitigate violence against women. I am confident that, as one, our industry will rise to pool in the highly creative resources at our disposal, to come up with a highly creative and effective communication campaign. We will fund the production of the wining campaign and launch it at Goafest in April 2017.”
Nakul Chopra, president, AAAI, said, "Violence against women is an issue that concerns each and every one of us. As an industry we have the finest creative minds and strongest media linkages that are at the core of a high voltage communication effort. We also have the heart to take up a cause like this at a national level. I believe it will make the younger people proud to be a part of an industry that cares about real problems and uses its resources to address them."
Ashish Bhasin, chairman, Goafest, added, "Goafest was all about saluting creativity and presenting the Abby awards. We then added a knowledge quotient with the day-long seminars. Now, with this meaningful effort being launched here, the festival will celebrate not just our achievements but lay down our agenda of giving back to the society that we influence through our creativity.”