Text100 India has recently won two new accounts – NeuroFocus and Kelly Services. The agency will help neuromarketing firm, NeuroFocus launch into India and the business will be handled out of Text100’s Mumbai office.
NeuroFocus draws on neuroscience and business experts from Oxford, U.C. Berkeley, MIT, Harvard, Columbia, and the Hebrew University to develop better methods of understanding consumers’ responses to brands, products, packaging, retail marketing, and advertising.
Commenting on their association with Text100, Tom Robbins, director of content and public relations for NeuroFocus, said, “The quality of thought, and thoroughness and ingenuity of Text 100’s proposal won our vote, and we are enthusiastic about building a very successful campaign.” On the heels of the India pitch, NeuroFocus has also appointed Text 100 in the UK for project-based work.
The Delhi office meanwhile, will provide public relations for Kelly Services. Kelly Services is a provider of workforce solutions.
Commenting on this, Gurleen Walia, head marketing-India, Kelly Services India Pvt. Ltd. said, “We are glad to partner with a global agency like Text 100 and hope to create a stronger brand image for Kelly in India. The team’s understanding of the staffing and recruitment space well and a detailed articulation of our strategy to keep Kelly Services stand apart from other players in the market was a key reasons for choosing them as our partners.”.
On these developements, Sunayna Malik, managing director,Text 100 India, Sunayna Malik said, “It’s gratifying to kick off our new financial year with such a solid start, and is a testament to the incredible work our team has put in to winning these clients. We’re looking forward to embracing the challenge of working with clients in new industries and are confident of delivering the same outstanding results that our technology clients demand and receive.”