Text100 has announced the appointment of Keeley Benjamin as ASEAN digital brand lead.
Benjamin will partner with Text100’s digital hub team in Malaysia which houses the agency’s web development, design and analytics team for Southeast Asia. She will also work with Text100’s existing earned and social media consultants, digital producers and content team in Singapore, an agency statement added.
“Keeley adds strong consumer, paid and owned skills to our teams across Asia. About 50 percent of our clients in Singapore and Malaysia are now working with us on integrated campaigns, so Keeley will be leading the digital and integrated strategy work we’re doing with these clients across paid, owned and earned,” said Anne Costello, regional director, Text100 Asia Pacific.
Benjamin’s hire is part of Text100's regional growth strategy, and comes on the back of ten new client wins in Singapore and Malaysia across consumer, corporate and technology sectors, informed the agency. These include Cisco, GE, Häagen-Dazs, Trend Micro and Vserv.mobi. The remits span media and influencer relations, integrated communications and content marketing.
In the last twelve months, the agency claims that its integrated billings doubled with a significant jump in paid and owned work.
Based in Singapore, Benjamin joins Text100 with 14 years of integrated marketing communications experience across Europe and Asia having worked with brands such as Nike, Coca-Cola, Sony Ericsson and Reebok and Russell Athletic.
In 2012, she relocated from London to Hong Kong to take on the role of head of global press and digital marketing for Native Union, a mobile and digital accessories provider. Prior to this, she led Sony Ericsson’s public relations and digital strategy for its lifestyle and consumer technology segment. She has also spent eight years at Nike, where she was responsible for the brand’s digital-led integrated media campaigns across 32 markets within EMEA.
On her move, Benjamin said, “I am at the right place and the right time here at Text100. The agency already has a strong footing in the integrated communications space, but there is so much growth potential, particularly within this region. Buyers are evolving quickly, but brands at large are still experimenting with how to bring together the right content, platform and measurement in their engagement with audiences. My goal here is to assist clients and brands across the region in driving new ideas, content and business results.”