UTV Bindass has awarded its public relations duties to Text 100 following a multi-agency pitch.
Commenting on the development,Jyotika Ahuja, communications head, UTV Group said, “In a short span of 4 years UTV bindass has created a strong name for itself in the youth space. Now as the brand embarks on the next level of brand extension we were keen to partner with an agency that could help us support our new PR initiatives and plans ahead for brand Bindass with a fresh perspective and great enthusiasm. Their team fit the bill which made them the preferred pick and we look forward to working with them.”
Sunayna Malik, managing director, Text 100 India said, “UTV Bindass is a very special addition to our diversifying client roster and marks our foray in the challenging but exciting entertainment space. We’re elated to have reached this milestone in partnership with India’s only 360° entertainment brand. We look forward to a long & rewarding association with UTV Bindass in their journey towards becoming a platform of self expression and community building for today’s youth."