The Micromax Cup between India and Sri Lanka will be telecast live on Ten Sports. The three-match test series begins on July 18, 2010.
Commenting on the live telecast of the series, Atul Pande, chief executive officer, Ten Sports, said, "Ten Sports is committed to bringing the best of international cricket to its viewers. The matches in the Series will also be tied with in-depth pre- and post-match analyses from experts in the cricketing space.”
Some of the guests scheduled to appear on the studio shows include Charu Sharma, Arun Lal, Dean Jones and Sanath Jayasuriya. To promote the series, Ten Sports has launched a 360-degree marketing campaign revolving around the thought “The No.1 Test Team is back”, to appear in print, outdoor, digital, radio and television.
Ten Sports to telecast Micromax Cup
The Micromax Cup between India and Sri Lanka will be telecast live on Ten Sports. The three-match test series begins on July 18, 2010.Commenting on the live telecast of the series, Atul Pande, chief executive officer, Ten Sports, said, "Ten Sports is committed to bringing the best of international cricket to its viewers. The matches in the Series will also be tied with in-depth pre- and post-match analyses from experts in the cricketing space.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
JioCinema Brand Spotlight elevates IPL advertising ...
Brand Spotlight represents JioCinema's newest advertiser innovation, tailored to amplify select IPL campaigns
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.