The Micromax Cup between India and Sri Lanka will be telecast live on Ten Sports. The three-match test series begins on July 18, 2010.
Commenting on the live telecast of the series, Atul Pande, chief executive officer, Ten Sports, said, "Ten Sports is committed to bringing the best of international cricket to its viewers. The matches in the Series will also be tied with in-depth pre- and post-match analyses from experts in the cricketing space.”
Some of the guests scheduled to appear on the studio shows include Charu Sharma, Arun Lal, Dean Jones and Sanath Jayasuriya. To promote the series, Ten Sports has launched a 360-degree marketing campaign revolving around the thought “The No.1 Test Team is back”, to appear in print, outdoor, digital, radio and television.
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