Advertising In-Depth
Gunjan Prasad
Sep 19, 2011

“Technology will ensure that creativity reigns supreme”: Tutssel

Mark Tutssel, chief creative officer, Leo Burnett Worldwide, was in the capital recently. Gunjan Prasad asks Tutsell the secret of Leo Burnett’s good work.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

5 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

8 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

9 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Related Articles

Leo Burnett announces Mark Tutssel retirement
Advertising
May 03, 2019
Staff Reporters

Leo Burnett announces Mark Tutssel retirement

Humans or machines; creativity or technology: is the marketing industry investing in the right areas?
Advertising
Jul 06, 2023
Matthew Keegan

Humans or machines; creativity or technology: is ...

Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao
Advertising
Jun 28, 2024
Vinita Bhatia

Creativity is the penultimate business truth for ...

‘India is on the cusp of doing something remarkable quite soon’: Mark Tutssel
Advertising
Jul 14, 2015
Campaign India Team

‘India is on the cusp of doing something remarkable ...

Just Published

Salt Media Entertainment appoints Najia Khaan as director and producer
Media
8 hours ago
Campaign India Team

Salt Media Entertainment appoints Najia Khaan as ...

Salt Media Entertainment has appointed British-Afghan filmmaker Najia Khaan to lead its documentaries and special films division under the RVCJ Group.

Johnson’s Baby launches ‘It’s Pure Love’ campaign celebrating modern parenting
Advertising
10 hours ago
Campaign India Team

Johnson’s Baby launches ‘It’s Pure Love’ campaign ...

Johnson’s Baby unveils a refreshed campaign and upgraded range that blend science, sustainability, and emotional storytelling for today’s parents.

Excellent Publicity celebrates 14 years by appointing 14-year-old CEO
Advertising
10 hours ago
Campaign India Team

Excellent Publicity celebrates 14 years by ...

To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.

Digitally Inspired Media wins integrated mandate for Om System India
Advertising
10 hours ago
Campaign India Team

Digitally Inspired Media wins integrated mandate ...

Digitally Inspired Media has secured the integrated campaign mandate for Om System, marking a key milestone in the brand’s India rebranding journey.