Campaign India Team
Jan 11, 2022

Tata to replace Vivo as the lead IPL sponsor

Vivo's five-year deal to sponsor the tournament ends two years ahead of schedule

Tata to replace Vivo as the lead IPL sponsor
Tata Group will replace Vivo as the title sponsor of the Indian Premier League. The news was confirmed by the chairman of the league, Brijesh Patel. 
 
Vivo's five-year deal was supposed to run till the end of the 2022 edition of the tournament. However, this deal was extended to the end of 2023 because Vivo had opted to pause its sponsorship of the tournament in 2020 as a result of an anti-China sentiment during the border tensions between the two countries. 
 
Vivo's five-year deal was worth Rs 440 crore annually. 
 
According to news reports, Tata Group will sponsor the tournament till the end of 2023.
 
The group has been associated with the IPL in previous editions through Tata Motors. 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

15 hours ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

17 hours ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

19 hours ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention