Tata Tea forays into beverage market with T!ON

Tata Tea has announced its foray into the Rs 10,000 crore branded cold drink market with the launch of T!ON, a cold beverage targeted at the youth market. The new product is available in three flavours – Mango Rush, Peach Punch and Apple Buzz. Chennai has been selected as the launch market for T!ON, and the drink will later be rolled out nationally in a phased manner.