Tata showcases Altroz iCNG's boot space at Mumbai airport

Tata Motors has rolled out an outdoor campaign at the T1 airport in Mumbai for its recently launched Altroz iCNG.

 

Platinum Outdoor conceptualised the campaign to showcase the car's boot space. For the Altron iCNG, Tata Motors has placed twin CNG cylinders below the luggage area in the car's boot. To showcase this, the car was placed on one of the conveyor belts in Mumbai. 

 

 

Vinay Pant, chief marketing officer – passenger vehicles, Tata Motors, said, “The Altroz iCNG has disrupted the CNG market with its Twin-cylinder innovation. The boot space for CNG cars is a big bonus and will further expand the market with new customers looking at buying CNG cars. We wanted to do something creative to take this message to the masses. We are delighted to partner with Madison, who have understood the concept brilliantly and have converted it into an innovative concept. The Altroz iCNG is first brand in India to leverage this unprecedented opportunity, captivating the attention of travellers and setting new benchmarks in showcasing automotive excellence. We seamlessly showcased the Altroz iCNG's exceptional boot space, leaving an indelible impression on the minds of the audience. With this first-ever marketing activation at Mumbai airport, we have gathered a good response. We hope to continue doing some creative marketing in line with our strategy."

 

Dipankar Sanyal, CEO, Platinum Outdoor and MRP, said, “Creating stellar, impactful work for our clients has always been our passion. It is extremely satisfying for us to see our ideas, plans, and execution come to fruition with Altroz's ambitious and innovative campaign."