Tata AIG assigns its social media duties to Social Panga

Social Panga has won the social media mandate for Tata AIG. 

 

The agency will be handling the creative communication for the brand’s social media accounts. 

 

The account was won post a multi-agency pitch and will be handled by Social Panga’s Mumbai office. 

 

Riaan Rodrigues, senior vice president - digital business and marketing, Tata AIG, said, “As a company, we understand it’s important to have an insurance cover to mitigate one’s risks. We believe that creating a deep engagement with our customers over the digital platform is vital to ensure they understand the various insurance solutions that we offer. We want to strengthen our positioning while emphasising on creative standards and have found a good fit with the Social Panga team. We are confident that our partnership will help us both create a positive, long-lasting brand image for us in the coming years.”

 

Himanshu Arora, co-founder, Social Panga, said, “There is so much scope to make Insurance as a category an interesting one & we are going to make an attempt towards the same. Super excited to work with Tata AIG to make the conversations around insurance a little more fun and impactful for people. While keeping ourselves aligned with Tata AIG's tone, Social Panga will work to make content in a more fun and palatable way.”