Tata AIA Life Insurance has assigned its creative duties to FCB Ulka post a multi-agency pitch. The agency had previously worked on the 'LoveUnconditionally' campaign for the brand.
Rishi Srivastava, head proprietary channel and marketing, Tata AIA Life Insurance, said, “We are delighted to have FCB Ulka on board with us as our advertising and communication partner. We are looking at an integrated approach for brand communication and we believe that FCB ULKA has the maturity and relevant experience to help us take our communication to the next level.”
Kulvinder Ahluwalia, president – Mumbai, FCB Ulka, said, "We are thrilled to have won the integrated communication mandate for Tata AIA Life! This win is all the more special as it strengthens our association with the Tata Group. At FCB India we believe in ideas that constantly evolve, ideas that are 'never finished'. And it was a demonstration of this very philosophy, anchored on a compelling positioning platform, that led to creative which was fresh and distinctive from anything done in the category. We look forward to partnering Tata AIA and creating many more 'never finished' ideas in times to come.”
Keegan Pinto, creative head - FCB Ulka (West) and NCD, FCB Ulka, said, ‘’We are extremely excited to welcome Tata AIA Life to the family. This journey began on a high note with the #LoveUnconditionally campaign months ago, a campaign that I believe took a leap forward from conventional insurance advertising. Now, we have the opportunity to work with Tata AIA Life to create a brand that pushes the envelope in the world of insurance advertising and I couldn't be more kicked."
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