Keegan Pinto joins FCB Ulka to head creative in West and NCD for branded content

FCB Ulka has announced the appointment of Keegan Pinto as creative head - FCB Ulka (West) and national creative director - branded content. Pinto joins the agency from MTV India, where he was creative head.

 

Rohit Ohri, group chairman and CEO, FCB India, said, “We've taken our time to find the right creative leader for FCB Ulka (West). Keegan fits the bill perfectly. The diversity of his experience and the depth of his talent will be key in driving the creative transformation agenda at FCB Ulka. Further, his experience with branded content will help us quickly scale up our content division. I'm truly delighted to have Keegan as part of our leadership team at FCB Ulka.”

 

Nitin Karkare, CEO, FCB Ulka, said, “I am delighted to have Keegan Pinto on board. Content creation today is an integral part of all brand communication. Keegan has a unique blend of advertising and channel experience which is extremely relevant in today’s world. I am looking forward to working with Keegan in creating some truly memorable work for our clients."

 

Swati Bhattacharya, COO, FCB Ulka, added, "Keegan’s thorough understanding of the communication business is phenomenal. The work he has created for his clients across brands is a testimony of the same! His creative acumen, ability to create magic for brands coupled with his leadership skills will surely take FCB Ulka to greater heights and we are thrilled to have him on board!”

 

In a career spanning more than 15 years, Pinto has also worked with Colenso BBDO (New Zealand), Publicis Ambience, Ogilvy & Mather and Lowe Lintas. 

 

He said, “It is an honour to have been selected to drive change at FCB and be in the leadership team of one of the world’s first agencies and one of the country’s most solid. The big change story that FCB wishes to write is the most enticing challenge that tipped things over for me and I look forward to that. I personally love a change story, be it a brand or an agency and I can safely say that my journey has largely been driven by such opportunities. The timing is right with a new wave of change starting with a completely new management team almost. But what I hold of utmost importance is the fortune of getting to work with a bunch of good folks."