Tarun Nigam to lead operations of VivaKi Partnerships

VivaKi Partnerships, a special unit housed under VivaKi Exchange, has announced the appointment of Tarun Nigam as its COO. In his new capacity, he will be heading the unit. VivaKi Partnerships is a focused initiative by VivaKi Exchange to pursue partnerships with local full service agencies and media agencies in Tier 2 and 3 markets across the country. These partnerships are in the form of exclusive relationships to support the agencies on their strategic product, and provide value-added services. Additionally, VivaKi Partnerships also works with small size advertisers to help them achieve better pricing value on their media spends.

Commenting on the appointment, Mona Jain, CEO, VivaKi Exchange, said, “Our game is changing. To write the next chapter of VivaKi Partnerships, we were looking for someone who has the right mix of maturity and hunger, someone with a broad exposure to communication and marketing and who comes with a business, not just media, bias. Tarun fits the bill nicely.”

After stints at UTV and WPP's media agencies, Nigam was most recently with Starcom. Besides handling key accounts, he is credited with streamlining SMG India’s operations by taking on the additional responsibility as national director business impact. Nigam will be based in New Delhi and report to Mona Jain.

Explaining this enhanced focus on VivaKi Partnerships, Srikant Sastri, country chair, VivaKi India, said, “Over the past two years, we have achieved tremendous success in building a viable model for Tier 2 and 3 markets, as well as small advertisers. We are now moving from a start-up phase to a growth phase by putting a stronger organization in place”.