Campaign India Team
Apr 13, 2020

Talkwalker’s Battle of the Brands: Voot Vs Zee5 (part two)

A weekly round up of the action in the social media space

Talkwalker’s Battle of the Brands: Voot Vs Zee5 (part two)
Having time to spare is a novel feeling. Working from home means you don’t need to waste time in commuting and you often have more time to spare than you used to. And we know what that means: Content is the real winner. So, this week, we decided to look at two of OTT platforms in the country- Jio and Zee5. These two home-grown platforms are giving tough competition to international players like Netflix and Prime Video. Let’s take a look at what’s been cooking online for these brands this year
 
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
 
Emojis: 
 
Emotions are an essential part of content. You definitely want to keep watching something that incites good feelings in you or keeps you entertained. Looking at the Emoji cloud for both these platforms it definitely looks like they succeeded here. The most prominent emoji for Voot is the big red heart and the one for Zee5 is the bouquet emoji – this last emoji is not a usual one but upon digging deeper, we found out that it has to do with birthday greetings for Shreya Ghosal and Puneeth Rajkumar. The second most prominent emoji for Voot is the crying with laughter Emoji and finally the kiss emoji – all of these are positive. For Zee5 too, most of the emojis are positive.
 
  
Demographics
 
Who’s doing the talking? For Voot, there is a larger share of women and a considerably larger chunk of Gen Z doing the talking. For Zee5, the buzz is roughly 67% from men and 33% from women. The buzz is also includes a big chunk from the 35+ age group. 
 
 
 

 

Source:
Campaign India

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