Campaign India Team
Apr 05, 2020

Talkwalker’s Battle of the Brands: Voot Vs Zee5

A weekly round up of the action in the social media space

Talkwalker’s Battle of the Brands: Voot Vs Zee5
Having time to spare is a novel feeling. Working from home means you don’t need to waste time in commuting and you often have more time to spare than you used to. And we know what that means: Content is the real winner. So, this week, we decided to look at two of OTT platforms in the country- Jio and Zee5. These two home-grown platforms are giving tough competition to international players like Netflix and Prime Video. Let’s take a look at what’s been cooking online for these brands this year
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
We took a look at data from the beginning of March in order to have a level playing field for both platforms – otherwise Voot would have an unfair advantage owing to Big Boss. Voot (in blue) has almost three times the number of mentions as Zee5 (purple). This certainly has something to do with the hugely popular Khatron Ke Khiladi hosted by Rohit Shetty. Zee5 too has a small peak in the middle of March and it’s actually due to a variety of things – a tweet from Jennifer Winget, another from Ekta Kapoor and a post on The Quint are, among other things responsible for this surge.
Geographical Information: 
Which part of the country resonates with Voot and which part with Zee5? Let’s take a look shall we? Looking at the main metros, it’s quite clear that Voot is the more popular one during this 30 day period – 75 per cent of the mentions from Delhi come from Voot for instance. It’s also the same for Mumbai at over 75 per cent. Chennai and Bengaluru stand out as the cities firmly rooting for Zee5.
Campaign India

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