We’re undoubtedly a nation of tea-drinkers here in the sub-continent. It’s tea over coffee almost every time. It’s tea – specifically sweet, milky chai that we’re fond of. So we thought why not look at what’s going on online and decided to compare two household names – Nescafe and Tetley Tea.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Tea and coffee are all good – but it’s important to know what people are saying in relation to both beverages. Understandably, the brand names form the largest hashtag bubble for each of the two corresponding brands. Tetley has a couple of hashtags related to the future and values of the brand #ForBetter and #TataConsumer being a couple of examples of these. Nescafe funnily enough has “#coffee” as an associated hashtag and also #Sanjivani which is a popular series where Nestle’s product placement paid off!
Share of Media types
Tetley is an amazing example of a brand which has a robust presence on all media types. It’s in fact one of the rare brands which has a higher number of mentions on online news than on Twitter. Blogs and Newspaper mentions too have a big share of the pie. For Nescafe, it’s mostly Twitter mentions, followed by online news and blogs.