With Google, Facebook, Twitter and YouTube making headlines, we often forget about the other Social Networks -LinkedIn and Snapchat. LinkedIn has its second largest user base in India and SnapChat, it’s third. These social networks are no longer “secondary”. In fact, India has embraced them with open arms and it’s time we talked about them!
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Looking at data from the past three months, we can see that LinkedIn has an edge over Snapchat. But Snapchat had its moment in the middle of November where there was a surge in mentions – mainly because Salman Khan tweeted about Snapchat that day because of the release of Dabangg gifs on the platform. Bollywood strikes again!
LinkedIn maintains a more or less consistent lead because it’s constantly in the news and along with Facebook and Twitter, Linkedin is commonly used to garner following.
How can we talk about Snapchat and LinkedIn and not speak about emojis? In fact, how can we talk about any social network and not mention emojis? Looking at the emoji bubbles, we see a somewhat surprising trend. SnapChat leads the way for emojis – despite having a lower number of overall mentions. The most used emoji for snapchat is the arrow pointing downward, followed by the crying with laughter emoji. The arrow is related to the OnePlus and Snapchat Diwali campaign – where the two brands teamed up to bring famous landmarks to life using special effects. For LinkedIn, since it’s a more professional platform there aren’t that many Emojis – the most popular one is the crying with laughter emoji (it has little over half the number of mentions as Snapchat).